Next Gen Forum - Upcoming Event

We are pleased to announce an upcoming collaborative session of the Next Gen Forum, specifically designed for young professionals under 40 within our member credit unions. This gathering will focus on developing a targeted marketing campaign.

🗓️ Date: Friday, 4th April | ⏰ Time: 10 am – 3 pm | 📍 Location: Glenlee Suite, Wizu Workspace, Glasgow - West Regent Street

Facilitators: Journey Associates, a leading design-led innovation consultancy, will facilitate our meeting. Their expertise in collaboration, innovation, change-making, and purposeful creativity will guide us in driving real, positive change.

Meeting Objectives:

Our discussions will concentrate on identifying WHO our target market is and WHAT message we aim to convey. These insights will prepare us for further strategic discussions on HOW, WHEN & WHERE to execute our marketing campaigns.
The agenda includes creative and strategic activities designed to foster a dynamic environment for idea generation and collaborative problem-solving.
Agenda:

Welcome and Introductions
Scene Setting: Objectives of the day
Design Thinking Workshop: Trust the Process --> Challenge
Purpose Primer and Creative Matrix: Group Activities
Buffet Lunch (onsite)
Affinity Cluster and Future Evidence Workshops
Group Presentations
This session is an excellent opportunity for the young professionals amongst our staff and volunteers to bring fresh perspectives and innovative ideas to the forefront. Together, we aim to craft a marketing strategy that reflects our values and resonates within our communities.

We look forward to a productive and engaging day, filled with creativity and collaboration. Let's come together to create something impactful for our credit unions.

Visit our Events page for more information on upcoming events.